Examining the Impact of Product Innovation and Pricing Capability on the International Performance of Exporting Companies with the Mediating Role of Competitive Advantage for Analysis and decision making

Javad  Rezazadeh; Ruhollah  Bagheri; Shabana   Karimi; Javad Nazarian-Jashnabadi; Mahmoud  Zahedian Nezhad

doi:10.31181/jopi1120232

Authors

Javad Rezazadeh Crown Institute of Higher Education (CIHE), Sydney, Australia Author https://orcid.org/0000-0002-0204-2509
Ruhollah Bagheri Department of Management, Faculty of Economic and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran Author https://orcid.org/0000-0003-3332-1049
Shabana Karimi Department of Management, Faculty of Economic and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran Author https://orcid.org/0000-0002-8982-4449
Javad Nazarian-Jashnabadi Department of Management, Faculty of Economic, Management and Social Science, Shiraz University, Shiraz, Iran Author https://orcid.org/0009-0006-2167-7995
Mahmoud Zahedian Nezhad Department of Management, Faculty of Economic and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran Author https://orcid.org/0000-0001-6466-9828

DOI:

https://doi.org/10.31181/jopi1120232

Keywords:

Product Innovation, Pricing Capability, Performance of Exporting Companies, Competitive Advantage

Abstract

In the present day, within the highly competitive and ever-evolving global market landscape, exporting companies are presented with numerous opportunities to enhance their performance relative to their rivals by introducing innovative products and implementing appropriate pricing strategies. Within this context, product innovation and pricing proficiency stand out as pivotal factors exerting significant influence on the international performance of exporting enterprises. Consequently, the primary aim of this research endeavor was to explore the repercussions of product innovation and pricing competency on the international performance of exporting firms, considering the mediating role played by competitive advantage. The research sample encompassed a statistical population comprising 51 exporting companies. The participants in this study included CEOs, as well as financial and marketing managers, and sales experts from these organizations. Employing Morgan's table and taking into account the total pool of exporting firms in the study, a sample size of 36 companies was selected, and a total of 108 questionnaires were gathered. The principal data collection instrument employed was a questionnaire. Rigorous measures were taken to validate the content of the questionnaire through expert assessments, and its structural validity was confirmed via factor analysis. Moreover, the reliability of the questionnaire's variables was verified using Cronbach's alpha coefficient. The data analysis phase entailed the application of correlation and linear regression methods, employing SPSS 26 software. The outcomes of the analysis demonstrated that both product innovation and pricing capability wield a positive and substantial influence on the competitive advantage enjoyed by exporting firms, as well as on their overall international performance. Furthermore, the findings indicated that, when considering the mediating role of competitive advantage, product innovation and pricing capability do not significantly impact the performance of exporting companies.

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Author Biographies

Javad Rezazadeh, Crown Institute of Higher Education (CIHE), Sydney, Australia

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Ruhollah Bagheri, Department of Management, Faculty of Economic and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

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Shabana Karimi, Department of Management, Faculty of Economic and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

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Javad Nazarian-Jashnabadi, Department of Management, Faculty of Economic, Management and Social Science, Shiraz University, Shiraz, Iran

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Mahmoud Zahedian Nezhad, Department of Management, Faculty of Economic and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

.

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